ALPINA for media purposes - is it worth it?

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Norrie
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ALPINA for media purposes - is it worth it?

Post by Norrie » Thu Jan 23, 2020 10:24 pm

I have always wondered what the owner of a very nice ALPINA actually gets from lending their vehicle for a photo shoot or video etc. I often see posts asking for certain model cars to go to some remote place and promises of a free burger and a luke warm coffee whilst some journalist has a spirited drive in your cherished beast whilst you are standing there in the rain.

Am I being cynical or is there any real reward for this? Who owns the rights to the pics etc?
E65 B7 4.4 V8 supercharged No 106 (1 of 11 B7 built for UK)
F22 M235i - everyday driver
E 39 523i sold May 2023
E92 325i - written off by X5 I was not driving!
E92 335D Twin Turbo - sold to Sytner Alpina
E 60 - 525D new - sold to Cooper BMW
E 60 - 530D new - sold at auction
E 39 - 520i new - sold at auction
E 30 - 316i new Touring - sold at auction
Audi A6 2.5 Tdi had 2
Audi Coupe GT 1986 new
Mitsubishi Gallant & Sigma
Honda accord 2.2 coupe
Ford Escort 1.6 worst car in the world

Fast3000
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Joined: Sat Feb 01, 2014 9:22 pm
Location: Buckinghamshire

Re: ALPINA for media purposes - is it worth it?

Post by Fast3000 » Fri Jan 24, 2020 3:42 pm

If they are paying for my time and don't rag the car then ok. But otherwise keep that burger thanks.
Current
2004 BMW B3S #156 (Keeper)
2015 BMW 320d F30 ED Sport (70mpg)
Previous
2011, 2016, 2018 - Kia Sportage (Rolls Royce customer care)
2007 BMW Z4M E86 Coupe (Animal)
2006 Audi A4 B7 2.0T (Good car)
2001 VW Golf GTI MK4 (Meh)
1994 Ford Escort 1.6 Zetec (light n dandy)
1992 Fiat Tipo GT (Fun car)
1991 Ford Orion 1.6 Ghia (beefy engine)
1984 Ford Fiesta 1.1L (Audio more expensive then car)

Norrie
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Joined: Wed Oct 31, 2012 10:35 pm
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Re: ALPINA for media purposes - is it worth it?

Post by Norrie » Sat Jan 25, 2020 12:54 pm

I think that is rather my point, they are not paying for anyone's time. I recently saw a post from the BMW Car Club asking for a certain model of classic BMW and did anyone have one. They then wanted via the Media Company for the person to take it to some remote old airfield in Lincolnshire and said refreshments would be provided, the also promised a set of digital photographs. No mention of compensation, fuel paid or anything. I did not have the car they asked for, but a friend did, after a chat he decided it was more trouble and expense than the reward.

I am hoping someone is going to reply with some fantastic example of how they got a real reward for the use of their car?
E65 B7 4.4 V8 supercharged No 106 (1 of 11 B7 built for UK)
F22 M235i - everyday driver
E 39 523i sold May 2023
E92 325i - written off by X5 I was not driving!
E92 335D Twin Turbo - sold to Sytner Alpina
E 60 - 525D new - sold to Cooper BMW
E 60 - 530D new - sold at auction
E 39 - 520i new - sold at auction
E 30 - 316i new Touring - sold at auction
Audi A6 2.5 Tdi had 2
Audi Coupe GT 1986 new
Mitsubishi Gallant & Sigma
Honda accord 2.2 coupe
Ford Escort 1.6 worst car in the world

Fast3000
ALPINA
ALPINA
Posts: 829
Joined: Sat Feb 01, 2014 9:22 pm
Location: Buckinghamshire

Re: ALPINA for media purposes - is it worth it?

Post by Fast3000 » Sat Jan 25, 2020 3:14 pm

There is a business (which I can't think of right now.) where if you own something and let someome use it for their benefit, they pay you for it... It's been around for years... :silence

But joking aside...I think vanity and qudos to the owner is the only benefit. But tend to agreed with you Norrie that magazines/media should do a little more for the owner. Maybe a full detail before the shoot...?
Current
2004 BMW B3S #156 (Keeper)
2015 BMW 320d F30 ED Sport (70mpg)
Previous
2011, 2016, 2018 - Kia Sportage (Rolls Royce customer care)
2007 BMW Z4M E86 Coupe (Animal)
2006 Audi A4 B7 2.0T (Good car)
2001 VW Golf GTI MK4 (Meh)
1994 Ford Escort 1.6 Zetec (light n dandy)
1992 Fiat Tipo GT (Fun car)
1991 Ford Orion 1.6 Ghia (beefy engine)
1984 Ford Fiesta 1.1L (Audio more expensive then car)

Norrie
ALPINA
ALPINA
Posts: 1714
Joined: Wed Oct 31, 2012 10:35 pm
Location: Horsham West Sussex
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Re: ALPINA for media purposes - is it worth it?

Post by Norrie » Sun Jan 26, 2020 1:10 pm

Yes, agree its a matter for the owner of course, to evaluate. I know of a person who via BMW UK lent to 3 series E30 to a media company who were making a commercial. He said when it got it back after two weeks, it was filthy, had empty water bottles in the foot well, hardly any fuel.

He did complain to BMW who eventually gave him some cleaning products, but he would not offer any of the range of older vehicle he has to anyone any more.

But let's hear some positive feedback. There must be some?
E65 B7 4.4 V8 supercharged No 106 (1 of 11 B7 built for UK)
F22 M235i - everyday driver
E 39 523i sold May 2023
E92 325i - written off by X5 I was not driving!
E92 335D Twin Turbo - sold to Sytner Alpina
E 60 - 525D new - sold to Cooper BMW
E 60 - 530D new - sold at auction
E 39 - 520i new - sold at auction
E 30 - 316i new Touring - sold at auction
Audi A6 2.5 Tdi had 2
Audi Coupe GT 1986 new
Mitsubishi Gallant & Sigma
Honda accord 2.2 coupe
Ford Escort 1.6 worst car in the world

Frosty
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Posts: 565
Joined: Fri May 22, 2009 3:24 pm
Location: Essex

Re: ALPINA for media purposes - is it worth it?

Post by Frosty » Sun Apr 19, 2020 10:57 am

My B8 Touring was in BMW Car magazine before I took delivery of it. The chap I used to import had been approached and asked my permission beforehand, which after checking to make sure they did not thrash it, I was ok with. Didn't even get a free copy of the mag.
D5 F11 Touring #107
B8 Touring #21 SOLD - but regretted

davettf2
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Joined: Sat Jan 18, 2020 12:44 pm
Location: Reading

Re: ALPINA for media purposes - is it worth it?

Post by davettf2 » Sun Apr 19, 2020 11:33 am

Hi, It was slightly better in the past, but not much, In the late 1990's i was asked by one of the classic motorcycle magazines if they could do an article on my recently restored Ducati 450. I spent a whole morning and early afternoon with them, including stripping off the fuel tank, seat and side panels to show the frame of what is a fairly rare version. My wife providing the teas and coffee. The result, one free copy of the magazine and a few photos. As you say rarely worth the effort.

Cheers
Dave

PS at least the lock down has provided me with plenty of time to clean and polish the recently acquired B3S

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